Podcast Marketing Ideas
As an Internet marketer, you should always be well equipped when it comes to taking a step that benefits your online business. Creating a podcast will be something that can really help you in building a stronger relationship with your target audience and give them something of value as well. Keep in mind however that there are a number of things that go into creating a successful podcast, some which we will discuss below…
Keep It Short and Simple: The overall quality of your podcast can be affected by the length of it. It really is better to keep the length of the podcast to no more than 15 minutes unless you find you have something really important and amazing to tell your listeners. When you keep your podcasts short and to the point, you’ll be able to keep your listeners interested and not feel bored. It will also keep you on target and prevent you dragging the topic on and on. You could perhaps go as long as 30 minutes with your podcast if you really feel you have much more to offer and are very confident of its content. But short and crisp should be your ultimate goal.
Pre Podcast Organization Tips
Get Organized and Don’t Ramble: It will not go over well with your audience if you aren’t prepared with your content for your podcast. Getting organized needs to be your first priority because that is the best way to keep yourself from babbling. If you are going to interview an expert, make sure you have the questions prepared ahead of time and send a copy to the expert before you start the podcast. If you aren’t going to interview anyone, then you need to make sure to plan out what it exactly is you are going to discuss. Prepare the notes and keep them handy so that you can go through them quickly and easily when needed. For your podcast to be successful partly depends on how well prepared you are and that preparation will determine how well you do with the podcast.
Provide Show Notes: Your biggest goal that you want to achieve with your podcast is to offer as much value as you can to your listeners. Because of this, you need to have ‘Show Notes’ on your site or blog which reference what your topic. If you mention something then go ahead and make a list of links/resources where your listeners can further discuss and discover the content of your podcast to get the most out of it. Your listeners will see your podcast as being more professional and also more valuable when you offer these external resources.
Contrary to the popular belief, creating an effective podcast is more about persistence rather than intelligence. Being smart in your approach is one thing, but you also need to stick to your goal or you won’t be able to achieve real success. So don’t procrastinate. Start putting the above tips into action to see positive results right away.