A lot of online marketers have an unique ability to adapt to their surroundings and transform any campaign to fit any market. Does this mean they’re gifted or does it just mean that they know something you do not? Read this information about article advertising and you’ll quickly realize that it’s the latter.
When writing articles as part of an article advertising strategy, make sure they are informative. While it can seem like article submission has more to do with placement and linking than with getting potential customers to read the articles, you must treat every article like a sales pitch or an one-time opportunity to gain a customer’s trust.
Employ an RSS feed in your article submission strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.
The impulse to post the same article content across various indexes should be withstood. You can find many articles when you use internet article submission. A common trap is to submit an article repeatedly to hundreds of indexes. Search engines are aware that people do this, and will not count all the links associated with these articles when they do the rankings, so you will only be hurting yourself.
Never deny anyone the opportunity to reuse your articles! The core of any article marketing strategy is to use articles to boost traffic to your website. People who want to repost your articles are offering to help you! As long as the articles retain their links leading back to your website, there is absolutely nothing wrong with lending out your articles this way.
After your article has been accepted and published at an article directory, remember to visit it, and verify that all the links in the article function properly. Good links are a major part of any article marketing strategy. Broken links will be penalized by search engines, hurting or even erasing the positive value of publishing a linked article.
After your article has been accepted and published at an article directory, remember to visit it, and verify that all the links in the article function properly. Good links are a major part of any article advertising strategy. Broken links will be penalized by search engines, hurting or even erasing the positive value of publishing a linked article.
Focus on real quality when you use an article promotion strategy. Article promotion has gotten a bad rap because so many people have glutted the internet with poor quality articles, jammed with SEO terms yet providing no real value for the reader. Articles containing real information, that truly provides the reader with something worthwhile, can be the best form of marketing for your business. If you do not like writing, pay a good writer to do your articles. With quality articles, this cost is a very worthwhile investment.
If you feel that you could benefit from exposing a larger audience to your articles, think about using article distribution services. Essentially, a distribution service takes your articles and sends them to thousands of different directories. This is automated, so the work on your end is minimal. They cost money, though, and you should calculate whether the money spent is worth the added exposure.
One advanced article advertising strategy is to plan out a series of linked articles. This is an excellent way to tackle topics too big for a typical online article. Article series are also beneficial because they advertise each other in addition to advertising their author and his or her website. Every article in a series is a potential starting point to capture new readers.
Now you can see that these marketers aren’t actually “gifted” at all, nor are they lucky. They’re just willing to learn the types of tips we discussed in this article, and they’re also willing to put in the work to make sure these tips are properly implemented to become money-earners. If you can do the same, you can profit with your web business.