Ask your friends and family to beta test your home business website and let you know any typos they find, broken links, graphics that don’t work, or any action they tried that is difficult. For example, have them pretend they are looking to buy your product. Were they able to complete the purchase? Could they find the information they needed to decide that yours was the best product to buy?
A great tip for your home business is to make sure that you have an adequate amount of security to protect your product, records, and any business related equipment. This is especially important if your home address is public and people know what you have on the premises. Your safety and the safety of your business should be of the utmost concern.
Work on your website until it looks professional. Ask a designer to help you if you do not have good skills. You can also choose to have a blog because this makes working on design much easier. You should make your website pleasant to look at by avoiding harsh colors and strange menus.
Don’t just check out your competition’s marketing strategies, look at the ideas that every company is using! Judge the success of a campaign by how much it makes you want to buy their product, and then consider how you could use a similar idea to promote your home business’ product of service.
Apply for a ‘Doing Business As’ license from the state where your business is located. This is the registration for your business name, and allows you to operate as a business. In most states, you have to pay twenty dollars a year to renew this license. Find out if you need other licenses for your particular business.
If I can give you one piece of advice for your home business, it’s visualizing your goals. Studies have shown that a person who sits and thinks about successfully shooting a three-pointer in basketball is more likely to make it than someone who doesn’t. Do the same with your business – take 10 minutes EVERY morning to visualize your goals and you WILL achieve them!
It is important to set boundaries. They are crucial for those who work at home. Everyone in your life will need the boundaries, your kids, spouse, neighbors, clients, or anyone else you work or live it. These people need to know when you are working, when you will return e-mail, and when you will take phone calls, or when you are not. The better you are at setting and enforcing the boundaries, the more efficient your business, and your life will be.
There are also some disadvantages to owning a home business, with the most obvious one being that there are no guarantees. You will need to have some money to get started and also, money to live on while your business gets off the ground. Once your business is up and running, you may find it takes many more hours than you had anticipated.